Covercraft Industries, LLC has launced an all-new website that will give users a much-improved shopping experience across the board with all devices. The new website will reinforce Covercraft’s position as the Automotive Industry’s leader in vehicle protection parts through its easier to navigate and more responsive redesign.

Changes to the new website include more responsiveness, meaning the site will resize/reformat to fit any device, whether it be mobile, tablet, laptop, or desktop PC. Images will no longer be distorted and text will be relative to the screen size, as well as some other enhancements.

The new site will introduce the COVERCRAFTER, a powerful new visually enhanced custom vehicle cover selection tool. This tool will allow consumers to select a cover fabric that meets their individual needs based on certain environmental factors, protection requirements, and pricing. The site will utilize Covercraft’s extensive and robust databse of vehicle and product application data to help enhance the customer’s viewing experience and provide relevant imagery, video, and content to each product category to help customers make informed decisions.

The website will also feature a personal garage where online customers will have the ability to register their vehicles and park them along with their purchase data for easy reference. It will also feature customer reviews so customers can see what other people thought about products to help make even more informed decisions.

With over 50 years’ experience, Covercraft is recognized as the world’s largest manufacturer of custom-patterned vehicle covers, offering more than 80,000 custom vehicle patterns. Covercraft is home to a host of products including Wolf® SeatSavers™, DashMat® dash covers, Premier™ floor mats, USV100® custom sunsvreens, Canine Covers® pet and travel products, and more.

“As the leading brand, we feel a strong responsibility to continually raise the bar to create interest and drive demand for vehicle protection products,” said Mark Korros, President and CEO of Covercraft. “The new Covercraft website and the innovative COVERCRAFTER will increase the awareness of both our brand and the broad offering of products we make.”

The all-new redesigned website was launched on April 5. Check it out and see for yourself how great the new site is!