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When Yokohama Tire Corporation announced that its ADVAN® line would finally be sold in the U.S., connoisseurs of ultra-high-performance were elated. That’s because the race-bred ADVAN line has achieved legendary status in performance circles for more than 30 years. Just ask high-performance and luxury enthusiasts who attend events such as the famous Pebble Beach Concours d’Elegance, where Yokohama is a major sponsor and ADVAN the official tire. Or the Los Angeles Auto Show where Yokohama is the Official Tire and ADVAN has a major presence. Yokohama is also the Official Tire of several prestigious race tracks including Infineon Raceway, Mazda Raceway Laguna Seca, Road Atlanta and Sebring International Raceway.
ADVAN tires, rigorously tested in the competitive arena of motorsports, continue to impress high-performance and luxury enthusiasts. ADVAN uses Yokohama’s most advanced technology. The ADVAN line includes ADVAN Sport®, ADVAN Neova®, ADVAN A048®, ADVAN S.4® and ADVAN S.T. ®
More and more across the U.S., Yokohama is increasing its ADVAN reach, by adding dedicated ADVAN tire dealers in Atlanta, St. Louis, Boston, San Francisco and Los Angeles. The dealers are getting new ADVAN store displays, and some are part of a pilot program that includes the installation
of a special, in-store ADVAN “lounge.” Called ADVAN Premium Service Centers, the first one was launched at The Tire Man in Thousand Oaks, CA in 2007.
ADVAN has also been promoted in an ad campaign aimed at luxury consumers. They have appeared in a select list of national publications, such as Forbes and Golf Digest, that reach a very affluent audience.
Yokohama ADVAN Legend in U.S. -2-2-2-2
“In the realm of ultra-high-performance tires, ADVAN is an iconic brand,” said Jim Mayfield, director of ADVAN Brand. “That’s one reason it’s OE on some of the fastest, most powerful and luxurious vehicles on the planet including the Audi S8, Lexus GS 350 and GS 430, Lotus Exige and Elise, Mercedes-Benz CL63 AMG, CL65 AMG and ML63 AMG, Porsche 911 Carrera 4 and the all-electric Tesla Roadster.”
� ADVAN Sport: Features a Y-and (Y)-speed rating and superior wet performance and dry handling using advanced technology. The ADVAN Sport is capable of performing in ultra-high-speed situations, matching capabilities of exotic super cars from around the world. OEMs such as Mercedes-Benz and Porsche, along with high-performance tuners like Gemballa offer ADVAN Sport tires as standard equipment. ADVAN Sport features nanotechnology tread compound, four circumferential grooves, groove-in-groove configuration, triple-edge cap plies with overlap construction, a stiff sidewall and rayon ply construction. With such advanced technology the ADVAN Sport remains the tire of choice amongst the most demanding enthusiasts.
� ADVAN Neova: Known as one of the fastest street tires in the world, it is designed for drivers demanding maximum grip and the latest technology. The ADVAN Neova features Yokohama’s newly developed Micro Silica compound, giving superior traction in a variety of temperatures, groove-in-groove technology for stress control to reduce uneven wear and a new rounded block
tread pattern, delivering stable contact in dry and wet conditions. � ADVAN A048: A proven on-track performer for drivers who require DOT-marked racing tires. The construction of the ADVAN A048 allows for more precise control in high lateral transitions, a better footprint under braking and a predictable grip at high slip angles. The ADVAN A048 comes standard on both the Lotus Elise and the Lotus Exige.
� ADVAN S.4.: Offers all-season W-and Y-speed-rating performance and is an optimal replacement tire for vehicles demanding year-round wet and dry performance. Designed for premium performance coupes and sedans, the ADVAN S.4. provides a more civilized ride and improved noise characteristics
than its competitors. The ADVAN S.4. molds a silica-enhanced all-season tread compound into a directional tread design with continuous circumferential center ribs and sweeping independent intermediate tread blocks to sharpen steering response and road feel, as well as reduce tire noise on dry roads. Sipes provide the biting edges needed to enhance light snow traction while circumferential and sweeping lateral grooves evacuate water to resist hydroplaning. The tire’s structure includes two steel belts reinforced
Yokohama ADVAN Legend in U.S. -3-3-3-3 with jointless nylon under the tread area to enhance wear and ride comfort while providing high-speed durability and predictable handling.
� ADVAN S.T.: Designed for performance SUVs, backed by Yokohama’s knowledge and technology in performance tires, the ADVAN S.T. features innovative technology to achieve the W-and Y-speed ratings. The unique, multi-directional groove pattern, along with the UHP tread compound, provides strong dry grip and excellent water evacuation. The ADVAN S.T. tire is for anyone wanting sports car-like handling with premier sedan-like comfort and durability.
. For more information on Yokohama’s extensive
product line, visit www.yokohamatire.com .
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