In the 60’s, words like "Groovy, Far Out, and Boss" were part of everyday verbiage. Ford liked the name Boss because during this time period it represented the best. (Actually, the generally accepted story is that Ford stylist Larry Shinoda named the car after his boss Semon Knudsen, both of whom were pirated away from General Motors). Muscle cars were the rage and the Trans Am series was something Ford and others were aggressively going after with a vengeance to get their brand name out there and dominate. The old adage "Win on Sunday and Sell on Monday" was in full swing.