'37 Studebaker J5 Coupe Express Pickup - Jeff Rice ~ Ocala, FL. Here's my truck. It really doesn't have a name (yet). I sometimes call it my "Yellow POS". My wife calls it her "Mistress". Some of my friends call it "The Bug Truck". Anyways it's a 1937 Studebaker J5 Coupe Express Pickup truck. This was the first year Studebaker manufactured a light duty pickup.