The members of the SEMA (Specialty Equipment Market Association) have elected Melanie White, President of Hellwig Products, and Ted Wentz III, CEO of Quadratec, to take on leadership roles as part of the 2023-2024 SEMA Board of Directors.

Melanie White has been chosen as the incoming chair, succeeding Kyle Fickler (ProCharger), who will officially assume the chairman position in July, following the conclusion of James Lawrence’s (Power Automedia) term. Marcus Umlauff (Toyota North America) will fill White’s current seat on the Board for the remaining duration of the two-year term. Additionally, Ted Wentz III has been re-elected to serve another three-year term on the Board.

The SEMA Board of Directors comprises industry representatives who volunteer their time to provide guidance and leadership to the association. They are elected by SEMA-member companies and represent various key membership categories, including manufacturers, distributors/retailers, manufacturers’ representatives, and services.

The composition of the SEMA Board of Directors for the 2023-2024 term is as follows:

Board Officers:

Chairman: Kyle Fickler, Director of Business Development, ProCharger
Incoming Chair: Melanie White, President, Hellwig Products
Immediate Past-Chair/Secretary: James Lawrence, Senior Consultant, Power Automedia
Treasurer: To be determined

Board Members:

Rich Butler, CEO, R&R Marketing Consultants
Lindsay Hubley, Managing Partner, Lodestone Events LLC
Norris Marshall, CEO, BluePrint Engines
Larry Montante, VP, Category Management & Marketing, Keystone Automotive Operations
Kim Pendergast, CEO, Magnuson Superchargers
Brian Reese, President & CEO, T-Sportline
Kathryn Reinhardt, Senior VP of Marketing and Events, Hemmings
Marcus Umlauff, General Manager-Truck, Toyota North America
Ted Wentz III, CEO, Quadratec, Inc.
Steve Whipple, President, PRW Industries, Inc.

Outgoing Board Members:

Tim Martin, CEO, Aftermarket Advisors
Les Rudd, President/CSO, Bob Cook Sales