HUNTINGTON BEACH, CALIF. — Paradise Road LLC, a Surf City Garage spin-off focused exclusively on providing premium-quality car care products at a value price, will be debuting its entire line during SEMA 2012 at Surf City Garage’s Booth #25175 in Racing & Performance. The complete Paradise Road™ line consists of 11 simple, easy-to-use products: Paradise Road Interior Cleaner, Paradise Road Interior Wipes, Paradise Road Leather Care, Paradise Road Detail Spray, Paradise Road Car Wax, Paradise Road Spray Wax, Paradise Road Wash & Wax, Paradise Road Wheel & Tire Cleaner, Paradise Road Tire Shine, Paradise Road Bug & Tar Remover, and Paradise Road Glass & Surface Cleaner.

Paradise Road President Lou Basenese, a 35-year veteran of the automotive aftermarket chemical industry, and a former CEO of Meguiar’s, Inc., commented, “The automotive appearance category planogram is filled with hundreds of products and brands, yet every year it becomes more confusing for the typical car owner to make sense of this ‘wall of confusion.’ At Paradise Road, we’re about to change that by radically simplifying car care and making it easy, straightforward and fun for all drivers, male and female, out there. Our distinctive packaging, clear, non-technical messaging, and premium product quality at a highly competitive price will help car owners retain and even increase their vehicle’s resale value, all while keeping it looking great inside and out.”

Surf City Garage Founder & CEO Tim Miller said, “The chemical appearance category is due for a shake-up. We started that with Surf City Garage, and today we’re the industry leader in super-premium Enthusiast Grade® detailing products demanded by the experienced automotive hobbyist. Now, we’re reaching out to the broadest consumer demographic with the launch of the Paradise Road company and brand.”

Earlier this year, Paradise Road announced a strategic partnership with Hopkins Manufacturing, which will be leveraging its global distribution network to roll out the Paradise Road line to major retailers and auto parts stores.
 

About Paradise Road
Paradise Road, LLC, based in Huntington Beach, California, develops and manufactures appearance chemical products distinguished by their packaging, non-technical labels, ease-of-use, and pricing and quality appeal to the typical car owner. Paradise Road is a joint venture of SCG Brands, the parent company of Surf City Garage, and Hopkins Manufacturing Corporation. For more information, visit www.paradiseroadcarcare.com.